Color-Coded Labels for Different Audiences?
I recently saw the following in the prospectus for a traveling exhibition: Because the exhibition is addressed to two very different audiences, …
Harder to Read, Easier to Remember?
How does your choice of font affect the way your message is received? First, it may affect whether your message is received. …
A Belated Valentine to the Curator of Prints and Drawings at the MFA
February 15, 2014—the day after Valentine’s Day. I had arranged to meet someone at the Museum of Fine Arts, Boston. Our plan …
The Teachable Moment (Humans Are Apes, Too!)
On a recent zoo visit, my children and I spent a long time observing and admiring the gibbons. As I coaxed them …
Vandalism or Community Engagement?
Part of the reason I write my blog is that I can’t resist editing labels. But there is clearly at least one …
Answer questions… or provoke them?
My family had a deep and extended learning experience as a result of a recent visit to a small, trailside nature center. …
Don’t Move!
Please don’t move? Why not? Are the rocks going to… Oh! Don’t move the rocks! So many signage style guides seem to insist …
Why didn’t they see the sign?
The Simplification Centre is a not-for-profit that works with organizations who need to communicate complex information. They often turn their attention to …
Read!
I love these posters because they bring home with just three words each—just three syllables, even—that words have not only denotations but …