The best session I attended at AAM this year was “Thinking Visually: Creating Integrated Label Graphics,” presented by Emily O’Hara, Senior Exhibit Content Developer, and Emily Marsh, Senior Graphic Designer, both at the Museum of Science, Boston. With their kind permission, I am reproducing some of their session content here and in upcoming posts.
The Emilies identified several reasons for adding more visuals to labels:
- Universal design
Reducing the number of words and communicating the same ideas through images is helpful to young learners, English-language learners, and people with non-verbal learning styles/preferences.
- Better communication
Images are faster to “read” and can communicate more in less space.
- More visitors read them
Their labels with fewer words and more images were read by a higher percentage of visitors.
- Asthetic value