Are you humorous, formal, respectful, or enthusiastic?

I am a long-time fan of both Jakob Nielsen and Don Norman, so it was exciting to do a workshop from the Nielsen Norman Group on Information Architecture. Since then, I’ve been learning a lot from the articles on their site. I particularly appreciated this one, about tone of voice. Although the tool they developed is focused on web content, I think it is relevant for written content in any form.

The Four Dimensions of Tone of Voice

The tone of any piece of digital content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.