Harder to Read, Easier to Remember?

How does your choice of font affect the way your message is received?

First, it may affect whether your message is received. That seems obvious. If your text is too small or otherwise difficult to read, visitors may never take in what you want to share.

But it turns out that it doesn’t end there! Once your words have been read, the effect of font legibility may be opposite our expectations… 

Come On, I Thought I Knew That! (Published 2011)

Most of us think bigger is better in terms of font size and memory, but new research shows we are wrong.

 

I still come down on the side of legibility. But it’s always good to have our assumptions challenged.